Global In-Cabin Automotive AI Market to Reach $503.2 Million by 2026

The in-cabin Automotive AI or in-cabin embedded intelligence has gained prominence ever since its inception. In-cabin automotive AI refers to a system that understands what’s happening inside a vehicle by analyzing the state of the cabin, driver, and passengers. The system uses artificial intelligence (AI) and improves assistance to the driver and security to all.

Strategically placed cameras detect the state of the driver and the occupants. The system analyzes the obtained data in real-time and provides notifications, alerts, suggestions, and more. The system enables the driver and passengers to have a safe and comfortable travel experience.

According to the market intelligence published by BIS Research, the global in-cabin automotive AI market is expected to reach $503.2 million by 2026, with a CAGR of 45.41% during the forecast period 2021–2026. Globally, millions of people lose their lives due to drowsy and distracted driving. In-cabin automotive AI can immensely help combat this issue and save lives.

Here is what in-cabin automotive AI can do for drivers:

1. Detect drowsiness
2. Detect driver distraction due to things such as cell phone use
3. Analyze driver’s mood and reaction

Here is what in-cabin automotive AI can do for passengers:

1. Detect when passengers are drowsy or asleep
2. Analyze passenger’s mood and reaction
3. Personalize passenger engagement with content such as music

Other things in-cabin automotive AI can do:

1. Detect the number of passengers and who they are (e.g., adult, child)
2. Identify personal objects left behind when driver and passengers leave the vehicle
3. Provide conversation assistance

Because of this safety benefit, many modern cars are now beginning to introduce models with intelligent driving systems. There are endless use cases of in-cabin automotive AI. The in-cabin automotive AI market is segmented based on products such as cameras, voice assistance, smart sensors, and radar. Among all the components, the camera segment holds the highest market share. The monitoring systems include a charge-coupled device (CCD) camera that tracks the driver’s eye movement. In emergency cases, the system alerts the driver using flashing lights and sounds. In case the driver fails to react promptly, brakes are automatically applied.

For companies, having such AI-powered cabins can boost customer loyalty. Many systems are included under in-cabin automotive AI, such as Driver monitoring system, occupant monitoring system, conversion assistance, and smart Heating, Ventilation, and Air Conditioning (HVAC). Europe holds the highest market share for in-cabin automotive AI.

Rising customer interest in autonomous vehicles and increased concerns for passenger and pedestrian safety are contributing to the growth of the in-cabin automotive AI industry.