Latest Trends of In-Vehicle Infotainment Systems to Keep an Eye in 2022

BIS Research
4 min readJul 14, 2022

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In-Vehicle Infotainment Systems

In-vehicle infotainment refers to the collection of software and hardware in the vehicle that offers video or audio entertainment. This concept primarily originated with the introduction of vehicle compact disk (CD) players or pre-installed audio systems.

Today, in-vehicle infotainment is introduced through advanced systems and is being utilized in automotive navigation systems, connecting different vehicle parts and video players. There are different other functionalities offered in an advanced in-vehicle infotainment system, and it is not only limited to the above-listed attributes.

The continuously increasing demand from consumers for different integrated entertainment and advanced technology features is supposed to result in the conjunction of technologies.

The latest automotive trends such as in-car Wi-Fi, corporate fleet management, and personalized passenger interiors in automobiles are the key reasons behind the rapidly increasing demand for next-generation in-vehicle infotainment systems.

The next-generation in-vehicle infotainment market is much larger than most consumers think. However, the outbreak of COVID-19 functioned as the major obstacle to the growth of the global next-generation in-vehicle infotainment market.

The market faced several challenges due to the continuous lockdown. Several manufacturing units were getting repeatedly shut down, and global sales for electric vehicles also went low. However, today, the global next-generation in-vehicle infotainment market is growing massively.

According to the BIS Research report, the global next-generation in-vehicle infotainment market is expected to touch $155.2 billion by 2031 from a market value of $21.1 billion in 2021.

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The market is expected to grow with a CAGR of 22.1% during the forecast period 2022–2031.

The market is growing due to factors such as technological advancements in next-generation infotainment systems and growing deals of electric vehicles globally.

Understand better what the in-vehicle infotainment sector is working on. This article will underline the latest trends in automotive infotainment keep an eye on in 2022.

  • Advanced Driver Assistance Systems (ADAS)

Automakers are constantly working toward improving driver protection technology to collaborate with human drivers and reduce errors until complete full autonomy is achieved.

The most required advancements for providing safer driver assistance are machine vision software and sensor technology. They can allow the drivers to have better safety while enabling semi-autonomous or fully-autonomous driving.

  • Artificial Intelligence (AI) and the Internet of Things (IoT)

IoT and AI are advanced technologies that cannot be ignored by the automotive sector. Today, the use of this technology is the latest trend in the next-generation in-vehicle infotainment market.

The present automotive industry is working toward developing vehicles into bigger versions of smartphones loaded with similar features. AI and IoT are helping with an exceptional transformation strategy across the different vehicle segments, such as connectivity.

The modern vehicles being developed today provide users with in-vehicle personal assistants such as Alexa and Siri. The users can connect with multiple vehicles while driving on the road and also with automotive manufacturers to get updates regarding the vehicle features and software.

This ongoing trend of in-vehicle infotainment system adoption is not only working toward enhancing the driving experience but also working toward making it more efficient.

  • Move Over, 4G

When it comes to connectivity, 5G is constantly getting deployed in electric vehicles to replace the existing 4G network connectivity.

5G is one of the biggest technical advancements in the last few years, and it is expected to increase the demand for modern intel video interactive (IVI) systems.

5G can help to enable high-speed connectivity much faster compared to 4G, on-demand entertainment, and a knowledgeable host for several new services in smart vehicles.

It is expected that by 2025 approximately 27% of new smart vehicles will have 5G technology installed for better connectivity and in-vehicle infotainment experience.

  • Over-the-Air Updates

Tesla was the first ever to enable the feature of over-the-air updates for its customers in which the in-vehicle infotainment systems were automatically used to fetch updates via a Wi-Fi connection and cloud-based options.

This feature effectively transformed in-vehicle infotainment systems from hardware-enabled to software-enabled systems. It allows automobile manufacturers to keep updating the existing features and fix bugs in the existing applications without letting customers face any challenges.

Companies such as Kia K9, Ioniq, Hyundai’s Sonata, and Genesis G90 have also started inclining toward this trend to provide their customers with better infotainment options.

Conclusion

With the evolution of in-vehicle infotainment systems, the masses can start using cars in the analogous way they use their smartphones. As the world gets constantly technically advanced, bringing innovations to the automotive sector is very crucial.

The in-vehicle infotainment system is one such technology that is altering the way people use their cars. There is no doubt that a lot is still to come as the present technologies and automotive software improve.

Are you interested to know more about the developing technologies in your industry vertical? Get the latest market studies and insights from BIS Research. Connect with us at hello@bisresearch.com to learn and understand more.

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BIS Research
BIS Research

Written by BIS Research

BIS Research is recognized for its comprehensive market research reports and business intelligence services across various industries. https://bisresearch.com

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