Top 5 DTC Wellness Testing Options in the U.S. to Elevate Your Wellness Journey

BIS Research
6 min readMar 9, 2023

--

DTC Wellness Testing

With increased awareness about wellness and fitness, people around the world have started focusing on their physical and mental health conditions for prevention and early detection of health problems.

After the disastrous impact of the COVID-19 pandemic, governments of nations around the world have started investing in advanced healthcare infrastructures, such as medical research facilities and digital health technologies, thereby preparing themselves for any future health crises and ensuring access to high-quality healthcare for their citizens.

The direct-to-consumer (DTC) wellness testing options in the U.S. are becoming increasingly diverse and accessible, with many companies offering a wide range of at-home tests and services that allow individuals to take care of their health and wellness without having to visit a healthcare professional.

The increasing availability of these DTC wellness testing options, such as genetic testing, blood tests, hormone tests, and food intolerance tests, provide insights into an individual’s health and wellness.

This article explores various DTC wellness options in the U.S., which can effectively help individuals to make informed decisions about their lifestyle, diet, and exercise habits.

1. DTC Hormone Testing

Hormones play a vital role in regulating various bodily functions, from managing our stress levels to controlling our metabolism.

However, hormonal imbalances can cause a range of health issues, such as weight gain, mood swings, and fatigue.

In order to handle these issues, people are turning to direct-to-consumer (DTC) hormone testing to gain a better understanding of their hormonal health, which involves tests such as fertility testing, insulin sensitivity, and insulin resistance.

Many companies are now offering test panels as a form of direct-to-consumer (DTC) testing, thereby providing customers with the ability to test for multiple health markers at once.

Some of the most common hormone-based tests include:

· Fertility Hormone Testing- A fertility test is carried out to monitor sperm count and measure hormone levels such as follicle-stimulating hormone (FSH),anti-Müllerian hormone (AMH), and estradiol levels.

· Insulin Sensitivity- Due to the increased incidence of diabetes in the U.S., insulin sensitivity varies from person to person, and physicians can perform tests to determine how sensitive an individual is to insulin.

· Insulin Resistance- Insulin resistance testing is essential as approximately 25% of the U.S. population has insulin resistance, which may lead to the development of type 2 diabetes and potential health threats such as strokes, heart attacks, and infertility in women.

· Thyroid Hormone Tests- This test measures the levels of thyroid hormones which play a crucial role in regulating metabolism, which includes thyroid-stimulating hormone (TSH), triiodothyronine (T3), and thyroxine (T4).

· Cortisol Tests- Cortisol tests check the levels of cortisol hormone, which helps the body in stress management.

· Testosterone Tests- The levels of testosterone are measured through these tests, a male reproductive hormone that is crucial in analyzing reproductive health as well as family planning. Higher testosterone levels in women lead to irregularity in menstruation and fertility.

· Progesterone Tests-These tests measure the levels of progesterone, a hormone that is important for regulating the menstrual cycle and supporting pregnancy.

For instance, Everlywell, a U.S.-based telehealth company, offers a $249 women’s health test, which measures eleven biomarkers in saliva and blood such as progesterone, estradiol, FSH, cortisol, TSH, T3, free testosterone, and dehydroepiandrosterone sulfate (DHEAS).

DTC hormone testing involves collecting a sample of blood or saliva and sending it to a laboratory for analysis, which provides a detailed report on the individual’s hormones and can help identify any imbalances that may be causing health issues.

The results of the DTC testing can be used for medical interventions, such as lifestyle changes and supplement recommendations, to help balance hormone levels and improve overall health.

The effectiveness and convenience of DTC testing as well as the demand for transparency in testing services, are expected to drive the demand for the U.S. direct-to-consumer wellness testing market in the near future.

According to BIS Research, the U.S. DTC wellness testing market is projected to reach $4.94 billion by 2032 from $0.8 billion in 2022, at a CAGR of 18.86% during the forecast period 2022–2032.

The U.S. DTC Wellness Testing Market

Click here to download a free sample.

2. DTC Micronutrients Testing

The increasing prevalence of nutrient deficiencies due to unhealthy eating patterns in the U.S. population is a major reason why consumers are increasingly opting for micronutrient testing.

DTC micronutrient testing measures the levels of various vitamins, minerals, and antioxidants in the body, which are required in very fewer quantities to ensure growth, normal metabolism, and physical well-being.

DTC micronutrient testing involves intensive analysis of nutrient levels and deficiencies in the body for 40 minerals, antioxidants, vitamins, amino acids, fatty acids, and metabolites.

3. DTC Food Intolerance Test

Food intolerance refers to a negative reaction to a particular food or food component that triggers a response from the immune system, which can also be life-threatening.

Common food intolerances include lactose intolerance, gluten intolerance, and sensitivity to certain food additives or chemicals, the diagnosis of which may lead to elimination diets and/or testing for specific food components or antibodies.

A food sensitivity test measures the levels of immunoglobulin G (IgG) antibodies in response to certain foods, which is associated with delayed immune reactions. An increase in IgG levels in response to a particular food may indicate an intolerance or sensitivity to that food.

The appearance of symptoms, such as migraine, irritable bowel, hives, headache, and joint pain, depends on an individual’s body and may vary from person to person.

4. COVID-19 DTC Test

COVID-19 DTC tests allowed for convenient and accessible testing without needing to visit a healthcare provider during the COVID-19 pandemic as the world witnessed total lockdown.

COVID-19 DTC testing involves a person collecting their own sample, such as a nasal swab or saliva, and sending it to a laboratory for analysis.

The test kits are typically purchased online or through a retail pharmacy, and the results are delivered directly to the individual.

For instance, Everlywell, Inc. was the first company to receive Emergency Use Authorization (EUA) for an at-home COVID-19 test kit that does not require a doctor’s prescription offer at-home COVID-19 test kits that can be used without eligibility screening.

Other companies, like Innovative Health Diagnostics, offer at-home diagnostic tests, including the anti-mullerian hormone (AMH) and COVID-19 neutralizing antibody test (CNAB), which can detect SARS-CoV-2 neutralizing antibodies and provide insights into long-term immunity.

5. Infectious Disease Tests

Infectious disease tests are used to detect the presence of infectious agents, such as viruses, bacteria, fungi, or parasites, in a patient’s blood, bodily fluids, or tissue samples.

These tests can help diagnose and monitor various infectious diseases, including sexually transmitted infections, hepatitis, tuberculosis, HIV/AIDS, and COVID-19.

There are different types of infectious disease tests, such as molecular tests, serological tests, and antigen tests.

In recent times there has been a shift toward direct-to-consumer healthcare services, allowing consumers to access medical and wellness services without having to visit a clinic or healthcare provider in person.

In the wake of the COVID-19 pandemic, many hospitals and clinics have had to rely on online mechanisms to provide infectious disease testing remotely.

This shift has led to an increased demand for direct-to-consumer (DTC) infectious disease testing services through commercial entities, as consumers have become more comfortable with accessing healthcare services online.

Conclusion

As the DTC wellness testing market continues to grow, it is important to prioritize accuracy, reliability, and safety while selecting a testing provider.

By leveraging the power of DTC wellness testing, individuals can take proactive steps toward achieving their health and wellness goals.

Interested to know more about the growing technologies in your industry vertical? Get the latest market studies and insights from BIS Research. Connect with us at hello@bisresearch.com to learn and understand more.

--

--

BIS Research
BIS Research

Written by BIS Research

BIS Research is recognized for its comprehensive market research reports and business intelligence services across various industries. https://bisresearch.com

No responses yet